Finding a niche for an online platform

14 March 2022
Daniel van de Bilt

Launching a platform may sound easy, but it is crucial to understand why you need a platform. A successful platform begins with finding a suitable niche. In this article, we discuss how you can find a suitable and profitable niche.

Personal Interest

It is essential to have passion for what you do. By choosing a niche you are interested in, you can easily share a lot about it. If you're not interested in a specific niche, that's not a problem. Using the 8 K's makes finding a niche much easier.

Market Size

When choosing a niche, it is important to select one with earning potential. Utilizing tools such as Google's Keyword Planner and Google Trends allows you to conduct your market research easily. This way, you can identify growing markets effortlessly.

Know Your Competitors

Clarify who your competitors are. Look up your niche and explore the websites of your competitors. How do they advertise? What products or services do they sell? Where are they active? This information is crucial in finding a suitable niche.

Initiate Your Marketing Plan

Now that you have a clear understanding of which niche suits you and who your competitors are, it's time to start your marketing plan. A marketing plan helps you create your strategy and achieve your goals. Ensure your marketing plan is clear, effective, and easy for yourself.

Questions or advice?
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