When creating a sitemap, you first start by thinking about which topics you want to include on your platform. Then, using Google Analytics, you analyze the behavior of your visitors. You look at which pages are visited frequently and on which page most visitors leave your site. You also conduct a target group survey, where you delve into the user. What is their question and can you provide an answer? Then you create a sitemap where you place your homepage and subpages. This is the foundation of your platform.