Google Analytics is open software from Google, which means that everyone can use it. You can use Google Analytics to make almost all activities of your website measurable and insightful. The ultimate goal is to give you a clear picture of, among other things, visitor numbers, traffic sources, and page views. With Google Analytics, you can clearly see, for example, how visitors end up on your website, how long visitors navigate on a page, on which page visitors leave your website, what prompts visitors to click, and perhaps the most relevant, which visitors generate the most revenue for you.